A member of an ethnic minority (Qiang) in West China, born and grew up on the east part of the Tibetan Plateau in Sichuan, I became committed to sustainability and have worked in this field. Since 2010, I studied and worked in China, France, US, and Cambodia, exploring business approaches to create a sustainable and inclusive future for all. In 2014, I launched a social entrepreneurship project, which was one of six finalists for the Hult Prize (the world’s largest social entrepreneurship competition) and was specially mentioned by Bill Clinton. In 2016, I decided to pursue a career in management research to continue the trajectory through which I have tried to drive sustainability and well-being in society. To that end, I pursued a Ph.D. at Ivey Business School at Western University, which is located on the traditional lands of the Anishinaabek, Haudenosaunee, Lūnaapéewak, and Attawandaron peoples. In 2017, I returned to my native Tibetan Plateau and conducted an ethnography with a Tibetan textile enterprise. My PhD thesis, based on the fieldwork, won a runner-up at the 2022 Academy of Management (AOM) Organizations and the Natural Environment (ONE) Division Dissertation Award Competition.